H1 use - site rank and accessibility

This entry was posted on Thursday, April 2nd, 2009

There has been some debate about the use of h1 html tags. Mostly about how many times the h1 should be used on a single page.

Recently Google software engineer Matt Cutts set the record straight in a short video:

This discussion would be incomplete if we ignored how important headings are for accessibility. Here is a YouTube video from Aaron Cannon, a blind accessibility consultant, demonstrating this concept using JAWS, a screen reader:

Clearly, there are good reasons to use h1s for top level headings, but it all comes down to what is best for the document. Just be aware of the results. An example is how many of us, myself included were taught that marking up a logo using h1 was the right thing to do. It’s not. It will not help with site rank and will cause screen readers to read it out loud on every single page. So my personal opinion is to stick to using h1s for top level headings and the intarweb will be a happier place :)

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